Melina started Keaton because she loves fashion but hated her work pants.
As a management consultant, she traveled frequently and was frustrated with her options. Most items required expensive dry cleaning-which uses harsh chemicals-and wrinkled easily. Plus, her work pants tended to be frumpy and unflattering.
She spoke with 300 women and found that 80% are unsatisfied with their pants.
Keaton's first product, the Perfect Pant, is a machine-washable, non-wrinkle pant with roomy front pockets--a design inspired by feedback from real professional women.