Our Founder's February Update 🎀

Hi Keaton Crew,

I'll be honest...this was supposed to be my January update. But life kept happening and pretty soon it was February. So hello and welcome to my February 6th update! Normally, I would be beating myself up about being “late” to send my monthly newsletter, but I decided to try and be a bit kinder to myself this year. A relevant mantra that is inspiring me in 2020 is from James Clear:

👷‍♀️ Rome wasn't built in a day, but they were laying bricks every hour.

I take this to mean that as long as I’m working hard and making meaningful progress, it’s okay if things happen slower than I anticipate. Baby steps are still steps in the right direction!

Here are a few of my goals for the year. I’m sharing them because I hope that having lots of people see them will make me more apt to follow through. I would love to be an accountability buddy for you too-hit reply and let me know how I can support.

  • I want to work with you to introduce new styles for the brand this Spring/Summer. I’m super excited about some of the concepts we have in development and look forward to sharing more soon!
  • I’m seeking opportunities to speak on panels and at conferences as a founder. I have learned so much in the past year, including lots of lessons about what NOT to do when starting a business (haha). If you or someone you know is looking to round out your event with a slightly sarcastic retail industry expert, please reach out.
  • I’m focusing on writing more, both for Keaton and about my super dorky love of all things retail. In case you missed it, I published a primer on analyzing retail sales. Several really cool pieces will be hitting the Keaton site this month, including tactical tips from an award-winning career coach.
  • On the fitness front, my goal is to run a marathon. I did one in 2016 that was focused 100% on finishing the race. It was really fun (seriously!) and I’m ready for another round. This time I’d like to focus on speed too.

My favorite things this month

📚 I gifted everyone on the Keaton team a copy of In the Company of Women, a beautiful book featuring interviews with women in a variety of fields. Shout out to Alyssa, founder of FYB Jewelry, for this idea. It’s a coffee table book you’ll actually want to read. 

🍹 I did Dry January (except for the one night I attended a fabulous cocktail tasting with Covert Cocktail Club in Bushwick, but we’re not counting that 😉). I tried Kin Euphorics for the first time, and I’m INTO IT. I think it’s so cool that this brand is giving people who want to stay sober a beverage option that still feels indulgent. For marketing fans, their creative is just gorgeous. Try for $10 off with code KINWITHME (I don't get anything, I just really like the product).

👠 Margaret wore the Perfect Pant in Eggplant with fun sparkly booties and a leather jacket. Priscilla styled the Perfect Pant in Navy and wrote us the sweetest blog post review. Thanks for the love!

🧨 My obsession with candles continues, and I’m coveting everything that Otherland releases. Show me anything "90s nostalgia" and I will pull out my wallet. When my wallet can no longer take it, I default to my all-time fave Mrs. Meyer's Gernanium candles, which smell bougie but are actually pretty affordable.

📚 l'm currently reading Bitter Brew by William Knoeddelseder about the rise and fall of Anheuser Busch. I love a good business book that's educational but also as drama-filled as an episode of Keeping Up With the Kardashians!

Note to readers: As an Amazon Associate I earn from qualifying purchases. This does not effect my recommendations. 

Articles of interest

Did you write something amazing and want to share it with this community? Reply to this note and let me know! I'll include it in our next newsletter.

Building Tomorrow's Boardroom, Today -- Nicole North, Lightspeed Venture Partners

How the VC Pitch Process is Failing Female Entrepreneurs -- Kamal Hassan, Monisha Varadan, and Claudia Zeisberger, Harvard Business Review

What Happens When Your Career Becomes Your Whole Identity? -- Janna Koretz, Harvard Business Review That's all for now folks!

As always, thanks for reading! #SheWearsThePants